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CentralCast Alliance Selects PBS Reno for West Coast Location


RENO, NV (JUN 2, 2026) –  CentralCast Alliance, a centralized master control facility serving more than 50 PBS member stations nationwide, has signed a letter of intent to develop a second CentralCast site at PBS Reno’s location at 1670 N. Virginia Street in Reno, NV. 

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Based in Syracuse, NY, CentralCast Alliance supports a growing national infrastructure strategy designed to expand resilience, increase capacity, and improve service continuity for public television stations across the country.

“We are pleased to have been selected to partner with CentralCast as their west coast location,” said Kurt Mische, PBS Reno President & CEO. “Northern Nevada is a hub for technology and innovation, making this partnership a perfect fit. It will allow CentralCast to better serve its client stations. PBS Reno is once again at the cutting edge of innovation for our system.”

CentralCast helps television stations reduce the cost and complexity of broadcast operations by centralizing key master control functions. Instead of each station purchasing, maintaining, and replacing the same equipment independently, stations can share resilient infrastructure while preserving control of their local brand, programming, and schedules with the following applications:

  • 24/7 monitored master control and playout operations that reduce the need for duplicative local equipment
  • Integrated content distribution and signal management that help stations handle multiple broadcast and streaming channels efficiently
  • Scalable systems that support multicast, OTT, and evolving broadcast needs such as ATSC 3.0 transitions
  • Streamlined content exchange and scheduling workflows that improve reliability, responsiveness, and operational efficiency


By consolidating these technical functions, CentralCast enables stations to focus more resources on local service, audience engagement, and content production while benefiting from shared expertise and cost-efficient infrastructure.

“Public media’s infrastructure challenges are too important for stations to solve alone,” said Shadi Sabra, CentralCast Alliance President. “This partnership with PBS Reno is a meaningful step toward building shared and resilient infrastructure that protects local service and strengthens public media for the future.”

The CentralCast site at PBS Reno will be developed in phases, with a launch planned for early to mid-2027.

About PBS Reno

In fiscal year 2024-2025, PBS Reno reached 592,189 monthly viewers in northern and central Nevada and northeastern California across several platforms including three broadcast channels (PBS Reno 5.1, Reno Create 5.2, and PBS KIDS on PBS Reno 5.3), a YouTube channel, YouTube TV, online, livestreams, and digital platforms. PBS Reno provides PBS national programming and award-earning, locally-produced content, with many local segments posted weekly to PBS Reno’s YouTube channel. PBSReno.org provides engaging interactive content, including the video portal at watch.PBSReno.org that streams all locally-produced content and most PBS national content. PBS Reno serves students, teachers, parents and caregivers through immersive educational services including Curiosity Classroom workshops that bring classroom lessons to life with standards-based lessons and activities. Through the support of local corporations and foundations, as well as thousands of individual members, PBS Reno has been delivering public television and educational services to the communities it serves since September 29, 1983.

About CentralCast Alliance

CentralCast is a nonprofit broadcast technology organization created by eight public media stations in New York State. Since 2012, CentralCast has delivered shared multicast, playout, monitoring, streaming, and content distribution services for public television stations. Today, CentralCast supports more than 150 OTA and OTT streams and delivers content reaching more than 50% of the nation’s public media viewership through scalable, resilient, and cost-efficient broadcast infrastructure built by public media, for public media. For more information, visit www.centralcast.org.

 

Contact us:

Membership Questions: membership@pbsreno.org
Programming Hotline: programming@pbsreno.org

Phone: 775.600.0555
Address: 1670 N. Virginia St. • Reno NV 89503