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Idaho Experience

Idaho's Mail-Order Messiah

After a revelation from God, Frank B. Robinson founded Psychiana in Moscow in 1929. Psychiana had no churches, no ministers, no services, but through advertising and mail order it became one of the largest employers in northern Idaho and one of the largest mail-order operations in the U.S.

Behind the Stories

Educator Resources

Idaho Entrepreneur, grades 3-5

Symbols of Hope, grades 3-5

Idaho's Mail-Order Messiah

Frank Robinson launched Psychiana in 1929, selling hope from Moscow during the Depression.

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