DURANGO, Colo. — Sunday, October 10, was not the first time that shouts of “Take it down!” rang through the streets of Durango. And perhaps not the last.
More than 80 people gathered in Durango the day before Indigenous Peoples' Day to participate in an Indigenous-led “day of rage.” The subject of the crowd’s ire is a two-story tall, brightly-colored caricature of a Native American that has been in Durango for decades, originally in front of a diner. It has been owned for some time now by the local Toh-Atin Gallery, a purveyor of Native American artwork.
The gallery has maintained that the sign, known as “The Chief,” is a piece of Durango history and underscores the gallery’s commitment to helping Native American artists. But the sign continues to be an ongoing controversial issue for Native Americans and others living in the community because of its outdated misrepresentation of Native American identity.




