Digital Communications Manager

Responsibilities:

Works under the supervision of the Content Director to strategically position WUCF as an essential media service to the Central Florida community. Creates digital and communications strategies that support WUCF programs and mission.

Supervises and manages all digital platforms, for all WUCF entities working with WUCF producers and internal stakeholders to develop show-specific experiences. Oversees and implements content guidelines, including voice and tone, making sure content is optimized for multiple platforms, for SEO and is consistent with WUCF Brand. Coordinates brand consistency across all platforms.

Manages departmental activities by scheduling work assignments, setting priorities, and directing work of staff. Establishes performance goals and measures to evaluate success of assigned area of responsibility.

Using Google Analytics, provide reports and detailed analyses of content and content initiatives to make data-driven decisions.

Participates in strategic planning and assists the Content Director in developing and implementing the overall departmental strategy. 

Executes daily publishing, production, and administration of WUCF.org using the WUCF CMS. Update the homepage and main landing pages of the site.

Oversee deployment of various weekly and monthly electronic newsletters from various departments. Conduct testing and expanding tracking around newsletters to improve engagement and traffic.

Interfaces with PBS and NPR nationally to keep current about national promotions, digital opportunities, training, grant opportunities, and more. Keeps current about public media best practices and FCC regulations as they apply to communications, social media, and digital engagement efforts.

Minimum Qualifications: 

Bachelor's or Masters degree and 4+ years or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. Click here for more information.

Preferred Qualifications:

A bachelor’s degree in communication, journalism, digital marketing, public relations or comparable area of study.  

Experience in emerging digital platforms, apps, search engine optimization, content management systems, and social media practices.  

Proven experience working across departments including with various stakeholders at all levels of an organization.  

Experience using reporting and metrics to make recommendations to department leaders and/or senior leadership.  

Previous leadership experience.  

Additional Application Materials Required:

Please include writing samples, in addition to your resume. 

Building a culture of belonging as Central Florida’s Storytellers.

Diversity, equity, inclusion, and belonging are driving forces behind our mission to be Central Florida’s Storyteller. We strive to be a leader and innovator in telling stories that drive positive change within our community and the world. 

Our viewers & listeners speak numerous languages, go by different pronouns, and have unique identities. That's why we view diversity, equity, inclusion, and belonging as mission-critical. 

Together, we have the power to foster a united and inclusive Central Florida community.

WUCF offers college students the opportunity to gain real life experience in a major market media station through hands-on internship opportunities in television and radio production, promotions, social media, and business operations. 

Interested in becoming a WUCF Intern?