DENVER — When the founders of KUVO planned to start broadcasting on 89.3 FM nearly four decades ago, their intention was to build a Spanish-language public radio station.
The station’s original team, including founder Flo Hernandez-Ramos, wanted the call letters to be KTAL for ¿qué tal? (how’s it going?) or KPSA for ¿qué pasa? (what’s up?), but those call letters already existed. They decided on KUVO for ¿qué hubo?, roughly translating to “what’s happening?”
But during the station’s community outreach, Hernandez-Ramos learned that 89% of the Latinos in the Denver area did not speak Spanish fluently. With that discovery, KUVO’s dreams of being a Spanish-language station went out the window. But a question remained: What kind of music do the listeners want?
The answer was jazz.
Thirty-seven years later, community feedback is again playing an important role at KUVO. Since May, the station has been hosting “community conversations” for volunteers and staff about happenings at the station. The conversations opened to the public on Sept. 20, and have seen an increase in attendance following the departure of four high-profile, on-air hosts.
At the Sept. 28 community conversation at the Buell Public Media Center, the management of Rocky Mountain Public Media (RMPM), of which KUVO is a subsidiary, made it clear that there is not a scenario in which the hosts will return to KUVO, but acknowledged that the hosts’ departure could have been better communicated to the KUVO audience.



